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Hyundai Motor Company is the car manufacturer that has improved the
most over the last decade, topping Auto Express magazine’s “10 years of Driver
Power” survey.
“No brand has taken such a massive leap over the past decade as
Hyundai,” says Acting Editor for UK based Auto Express, Graham Hope. “Its range
now is unrecognizable from 2002, and our readers regularly tell us that they are
both pleased and proud to own a Hyundai, which is reflected in its meteoric rise
up our Driver Power ratings.”
From over 300,000 surveys received over the last 10 years of the
annual Driver Power survey, Hyundai has gone from being one of the poorest
performing manufacturers for customer satisfaction to one of the five best
brands. It has also risen from 28th place in the best manufacturer
chart in 2002 to fourth place in 2011
Hyundai New Zealand’s Chief Operating Officer, Tom Ruddenklau, says
the result echoes what the company has been seeing in New Zealand in terms of
customer satisfaction. “Kiwis are proud to have a Hyundai in their driveway and
happy to share their experiences,” he says. “We recently launched Hyundai
Neighbourhood, an online community on our website, where people can evaluate
vehicles and service before buying and talk first-hand to current owners. It’s a
great forum to access honest reviews, get impartial advice and ask questions. ”
The quality and reliability of the Hyundai product line up has
attracted numerous awards both locally and internationally in recent years. The
i30 is rated fourth in the Top 50 cars of the decade, and sent shockwaves
through the industry when it was named the most satisfying car in Britain in the
2010 Driver Power survey. In New Zealand the i30 won the 2009 AA Supreme Winner
award.
Meanwhile the recently launched Elantra has been named AutoPacific’s
Ideal Compact Vehicle, while the i45 is the 2011 International Car of the
Year.
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